Franchise development and commercialization specialist, recognized for her leadership in project execution, the development and successful implementation of new business models, and the promotion of social programs in support of families.
Businesswoman, Business Consultant, and educator with over 12 years of experience. She holds a degree in Public Accounting and a Bachelor’s in Business Administration from the Universidad Michoacana de San Nicolás de Hidalgo. She is a Human Capital Management Specialist certified by the Universidad Rovira i Virgili in Tarragona, Spain, and is pursuing a Master’s in Business Administration with a specialization in Finance from Tecmilenio University, Querétaro Campus. Additionally, she is certified in Franchise Management by the Identidad Argentina University in Córdoba, Argentina, and internationally certified in the Management of Incubators, Accelerators, and Entrepreneurial Development Centers by the University of Salamanca in Spain.
Founder of CREE Consulting, a firm specializing in the professionalization of SMEs and franchise development. She has contributed to franchise development in various sectors, including services, gastronomy, retail, beauty and wellness, technology, among others. Some of the brands she has worked with include Andrea Shoe Store, Tessito, Rock & Ribs, Yamel, Frammex, and Piccolo Mondo, among others.
She has invested in sectors such as beauty and wellness, industrial hardware, food, and services. Franchisee of the Redufácil brand, mentor, and business acceleration consultant at Anahuac University, Querétaro campus, on the Admire Women platform, and for the Circle of Exporters in the ACELERA United States project.
Her participation extends to associations such as the National Chamber of Commerce in Querétaro, Admire Women Entrepreneurs, Women and Power, the International Chamber of Entrepreneurs, and COPARMEX, among others.
Passionate about sharing God’s love, she has been involved for six years with a civil association dedicated to strengthening family values, aiming to show children that a fulfilling life is achievable regardless of their circumstances by upholding values such as friendship, honesty, loyalty, patriotism, truth, order, respect for laws, and respect for people.
